Aligning the business to the market in which it operates is fundamental to ensuring the future growth and profitability of any company. Through detailed analysis of business operations, opportunities for improvements can be identified and the required action taken.
 
In the longer term, a wider analysis is needed to ensure that the business is aware of and evolving to meet a broader range of changes. Over time markets change, impacted by a variety of factors including technology, the economy, customers and competitors. Although beyond their control, businesses need to respond – taking advantage of opportunities and protecting assets and income against threats.
 
In the face of a dynamic and ever-changing landscape – maintaining viability and profitability in the longer term requires not only analysis of how the business is operating internally. It requires constantly evaluating how the business is positioned relative to a more dynamic and complex market and being ready to respond effectively.

• Diversification
• Mergers/acquisitions
• Strategic alliances
• Business development